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Brand

Major Brand Positioning Concepts for the Next Decade

Markets, by their very definition, are dynamic – always stirring and progressing. Many companies spend a lot of time, focus, and energy, adequately positioning their brand in the existing market circomestances. And that alone is hard to achieve. But what many businesses fail to do is reassess their brand positioning down the road. The world

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Building Brand

3 Things You Need to Know about Building a Brand

Regardless of whether we take into consideration a small local business or a large international company, one of the most important assets they can have is recognizable and loved the brand. Where would Nestle be without KitKat or Procter & Gamble without Head & Shoulders shampoo? Building a brand is a journey, and not a

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