A few years ago, brands simply having an Instagram presence was enough to stay one step ahead of competitors. Today 25 million people use Instagram for their business, and 83% use Instagram to discover new products. And there’s no wonder 90% of Instagram users follow one business account. Instagram is a huge marketing platform with a large number of competitors on the platform. If you want to build a successful Instagram marketing strategy, you need to create effective video content.
Some Interesting Statistics of Video Content Marketing
- According to the research of Hubspot, 61% of users want to learn something new from the videos they see on social media.
- 54% of customers are willing to see more videos from the brand they are interested in.
- Users spend 80% of their time watching videos on Instagram.
- Videos get 21% more engagement than photos.
- One hundred million Instagram users share or watch videos every day.
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Instagram Video Content Formats
Nowadays, video content is getting more popular on Instagram. Many brands are using these trends to get great results for their business. Here are three important video formats on Instagram.
In-feed video posts: video posts were introduced in 2013, and the time-limited for videos is only 15 seconds. But today, Instagram allows every user and brand to upload videos for up to 60 seconds in their feeds.
Instagram stories videos: stories videos appear in the vertical format, becoming more popular with users and brands. More than 500 million people use Instagram stories daily. Stories are the most important part of video content marketing.
IGTV and Livestream: Instagram offers two long-term video formats that are IGTV and live streams. IGTV is an Instagram in-app channel, and a live stream is a great way to engage with users directly.
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Top 7 Instagram Video Ideas for your Brands
On Instagram, you may choose any video format. Still, you need to know some simple video ideas to attract an audience, engage with your followers and get good business results without spending more money and time on Instagram.
Video content is a great way for brands to spread the word about their products and increase their brand awareness.
1. Share Brand Overviews
A product overview can help you to reach more audiences. Many Instagram users pay attention to the brands that can satisfy their needs. People always look for product reviews to ensure that your brand can solve their problems before purchasing. You can share a product overview to show your brand in action.
Create long-term videos on IGTV to show your audience how to use your products. Share educational videos to your customers, and it will increase likes for your IGTV videos. Create unique videos about your brand that make your customer feel excited and they try your product.
2. Use Stop Motion Videos
It is very trending on Instagram, and many modern users promote their content in stop motion videos. It is a video made up of various images that can put together. With these stop motion videos, you can create interesting and unique videos to tell your brand story, and you can use them to showcase your product.
Stop motion videos are an easy way to engage with your audience. Additionally, you create attractive videos in an exciting way that boosts your brand and increases your product reach to a wider audience.
3. Share Explainer Videos
Creating educational and tutorial videos is one of the most popular strategies on Instagram. Sharing explainer videos is an effective way to attract your customer’s attention because it helps your audience easily understand your brand.
Research says educational videos get 65% of more engagement than normal videos.
Here are some tips about what your Instagram videos can be:
- Create quick videos to show your customer about your brand
- A demo videos of how people using your product
- Promote your brand to the world
4. Create Fast Motion Videos
Fast motion videos help you to share faster videos without boring your audience. According to the research, 85% of videos on Instagram are watched without sound. So, this type of content will work on the platform. Are you wondering what kind of videos you can share with your followers?
Every Instagrammer loves to see behind the scene videos, so pay close attention to share these kinds of videos. Your customers like to see your product creation process, but no one is interested in spending more time seeing it. If you create speed videos, it helps you to engage with your followers.
5. Show Rewind Mode
There are huge numbers of videos shared on social media every day. You need to stay creative and trendy to grab your follower’s attention. If you want to show your product effectively, you can use rewind mode to reverse your Instagram videos.
Sharing reverse videos to your followers is a great way to promote your brand and engage with your audience. Rewind videos help you reach a massive audience without spending more money on content creation.
6. User-Generated Content
UGC has a 4.5% higher user engagement rate, and it is the perfect way to improve your Instagram marketing strategy and help you reach your business goals. User-generated content gets 10X the maximum number of video views than branded content on Instagram.
User-generated content is a cost-effective way to show your brand’s popularity over the world if you want to get more UGC videos, set up a connection with your followers, and give them a great reason to create videos for you.
7. Make Offline Events
Many brands share offline events on social media to reach more audiences, build brand awareness, and provide unique content to their followers. You can use Instagram, stories, and live streams to share your offline events. If you want to show your offline event in longer videos, go live or use IGTV to engage your followers.
If you don’t have the time to go live, you can use stories to show your offline events to your followers. There are 500 million users who watch stories every day, so if you show your event in stories, you will get a better result for your brand.
Tips to make Engaging videos on Instagram
Learn from the best performing brands online:
No matter how unique and creative you are, it is essential to see what kind of content others are creating to attract their audience. Create similar videos like them to reach your target audience.
Create attractive videos with editing tools:
For creating effective videos, you no need to hire content creators to make engaging videos. Once you are done with your videos, use some tools to make attractive videos to grab your follower’s attention.
Know your Audience:
Before publishing your videos on Instagram, you should know whether you are posting to the target audience. Sharing videos to the right audience will help you to reach your business goals. You can use some analytical tools to see your target audience.
Only having an Instagram presence is enough to promote your brand and attract your followers. Creating effective videos is a great way to build a winning Instagram marketing strategy. With these top seven Instagram videos ideas, you can increase your brand awareness, and boost your followers and improve your sales.