- 1. Organic search is often the primary source of website traffic.
- 2. SEO builds trust and credibility
- 3. Helps you withstand competition
- 4. Higher Engagement, Traffic, and Conversions + LOCAL SEO
- 5. SEO Impacts the Buying Cycle
- 6. SEO is relatively cheap
- 7. Customer Involvement
- 8. SEO Improvement
- 9. Generate leads
- 10. It helps you compete
- 11. Is statistically proven
Search Engine Optimisation hacker SEO is one of the most-discussed phenomena over the last decade. Today we will discuss the 11 advantages and best tips to do the SEO in the right way.
1. Organic search is often the primary source of website traffic.
Organic search represents a large part of a site’s performance, as well as being an essential component in the sales funnel steps and ultimately getting users to complete a conversion or engagement. If you want to know more information about SEO you can check at Glamy SEO Service
Google has over 75% of the overall search market. You are the clear leader and therefore it is important to follow your optimization guidelines.
We know that most people with Internet access visit Google at least once a day for information.
Taking the top positions as a result of these searches will work in favor of your brand, in the first instance increasing traffic your site receives. You will agree that this is a big advantage of affordable SEO.
2. SEO builds trust and credibility
SEO plays a concrete role in brand recognition.
A search-engine-optimized site has the ability to attract more users than a non-optimized site.
A well-built SEO strategy and affordable SEO expert for aims to make your site pages appear in the top positions of search results performed on Google. This, then, is one way for users to know your business and trust your brand.
The goal of any seasoned SEO is to lay a solid foundation for a beautiful website with a clean and effective user experience that is easily detectable in search thanks to the trust and credibility of the brand and its digital properties. And there are a number of affordable SEO company were there to develop your knowledge in that.
Many elements go into establishing authority over search engines such as Google. In addition to the factors mentioned above, authority accumulates over time as a result of several factors, including:
- Quality backlinks;
- Positive user behavior;
- Optimized elements and content on the page.
Establishing this authority will do more for a brand than most other marketing strategies. The problem is that it is impossible to build trust and credibility overnight. As in real life, authority is gained and built over time.
Establishing a brand as an authority requires patience, effort, and commitment, but it is also extremely valuable.
3. Helps you withstand competition
Having a better-optimized site than others helps your business compete with businesses that are much larger than it.
You may not be able to compete with paid ads because, generally, larger companies have more features, however, with SEO you have a more democratic space to gain prominence and appear to your customers.
4. Higher Engagement, Traffic, and Conversions + LOCAL SEO
Among the main advantages of SEO is its ability to drive qualified traffic to the site, with users likely to become customers.
Imagine you’re a clothing brand and have an optimized page, ranking first in the keyword short leather boots. This customer’s chance to click on your link and buy the boot is very high, after all, he was looking for “leather short boots”.
Let’s add two other factors to this:
the growing domination of mobile traffic (mainly coming from smartphones); Local SEO.
The local SEO seeks to optimize its properties digital for a specific region, so that people can find it quickly and easily, putting them one step closer to a transaction.
Imagine that a user searches for “mechanic south zone of Sao Paulo” for the best user experience Google will show local results.
Chances are if you are a mechanic who works in the south of São Paulo, you will want to be among the main results of this search, after all, a person only searches for these keywords if they need this service.
In short, local SEO boosts your conversion rates.
SEO professionals focus on regions by optimizing the brand’s website and its content, including local citations and backlinks, and updating relevant local listings.
To promote local digital engagement, SEO professionals should start by optimizing their Google My Business listing.
5. SEO Impacts the Buying Cycle
Customers do their research. This is one of the biggest advantages of the internet from the buyer’s point of view.
Using SEO tactics will undoubtedly impact a consumer’s buying cycle in a positive way when done right.
Let’s return to the above example from a search on the keyword “leather short boots”. A user may have searched for this term for referrals while still considering the sales funnel.
Therefore, the results that will appear and the available content can move you forward or not.
It is up to you to produce a result that will stimulate the purchase, showing benefits and advantages that the customer will have when purchasing the product (or service) in question.
Once your link gave the answer the customer needed, that user’s chance of doing business with you rather than your competitor is much greater.
6. SEO is relatively cheap
Of course, SEO requires investment, but it is relatively inexpensive compared to other strategies such as buying sponsored links itself.
Good SEO implementation will keep your return on investment for a long time.
Unlike Ads strategies, ROI continues even after the end of the investment.
That is, if you created content and a page that is optimized for one (or several) keywords, it will remain optimized even if you paralyze your SEO strategy for other pages. In short, it will continue to rank in Google and other search devices.
7. Customer Involvement
A good business website should help its clients by providing information in a unidirectional manner. Then your customers log in, receive the product from you, that is, the process is over with the customer. So a business blog, however, creates a chance that interaction will become two-way.
As a result, your company can create a relationship with your customer instead of just increasing their presence.
You can certainly present your content in an educational and personal manner, so keep conversations with your customers in the comments section, and you can exchange ideas and understand their points of view, so most importantly let them feel heard.
8. SEO Improvement
Certainly having a blog for your business will help you increase your search engine rankings and it’s also used to improve the affordable SEO marketing. Search engine optimization (or SEO ) is a process that involves several different components.
On the other hand, a business blog alone won’t put you on the front page of Google overnight, but running a business blog takes a lot of effort, but ranking and ranking well in the search engines is well worth it.
In short, this is because the search engines like Google, Bing or Yahoo will benefit you by creating content using relevant keywords. When you are an expert in a particular subject and you meet the needs of online users, you have authorities, for Google is very valid and will put at the top of search pages.
9. Generate leads
Today, most blogging platforms, such as WordPress, allow perfect layouts for the specific actions businesses need.
For example, the page containing your blog post may have a sidebar or, at the top of the site (header) where you can place a catchphrase, so this can be as simple as offering a free consultation or download a free ebook. You have certainly seen these strategies on other blogs or portals.
However, a business blog creates many opportunities for you to present your products or services to your customers and generate leads.
10. It helps you compete
There are hundreds of other companies out there that offer the same product or service that you do. That said, no two companies are exactly alike. You need to emphasize what you make different about each other.
Blogging will show your personality. It will highlight the experience you have that makes you relevant when competing with other companies and blogs in the same segment. Most importantly, your business and your brand are known to your target audience.
11. Is statistically proven
All of this information may not seem convincing enough to you, but there have been several studies and research that show the importance of blogging for business.
The statistics prove that personalized blog content will warm your customer to your business. As a result, you will generate more leads. Blogs can also be more effective at promoting your business than traditional marketing options.