The entrepreneurship trend is gaining instant popularity across all parts of the world, especially in developing countries. Young people are backing their abilities to launch their ideas, driven with passion and ambition. Today, aspiring entrepreneurs have some of the most astonishing and creative ideas for startups in every sector.
However, a unique idea is not the only aspect of a successful startup. A clear understanding of factors such as team-building, financing, business modeling, execution strategy, and others is equally important. All entrepreneurs have a lot going through their heads while planning their startup journey. And they must get the correct answers for every question hindering their path towards success.
In this article, you will find answers to some of the most pressing questions that bother young entrepreneurs while executing their ideas.
I Have A Unique Idea. How Do I Protect It From Being Stolen?
A unique idea that can instantly become the talk of the town is indeed very precious. Hence, if you firmly believe that your idea can do wonders, waste no moment further to implement it and introduce it to the market. But, planning and implementation of ideas do require considerable time. What you can do is get your business registered under a brand name of your choice and acquire its copyrights from the federal government. Also, you can sign a non-disclosure agreement among your team members working on the project, which provides you the authority to sue anyone who tries to steal it.
However, if you think your idea is unrivaled, then you are most likely dead wrong. Being overwhelmed by the feeling that your idea has no competition is generally a reactionary excitement, which most young entrepreneurs experience at early stages. But one Google search instantly disproves their claims.
I Want To Start an E-Commerce Business. How Can I Gain Immediate Traffic On My Website?
It is among the most popular questions in the entrepreneurship arena. Perhaps, hundreds of books on it are already available in the market. Perhaps, the best way is to opt for on-page and off-page SEO techniques, as discussed below.
On-page SEO is a simple, efficient, and cost-effective way to attract traffic to your website. Once you have performed thorough research of the relevant keywords for your business, incorporate them naturally in your website’s content. The more optimized the pages of your website, the more traffic you can gain in less period.
Off-page SEO is a long-term process and requires consistent implementation of SEO techniques. The best way to start off-page SEO is to do guest blogging and link building. You can also share quality content on your social media pages to attract your target audience. Make sure that the blog content share with your audience is informative and interesting. Otherwise, all your efforts could end up in vain.
How Should I Divide Equity Among The Founding Members Of My Business?
It is the most complex question that entrepreneurs generally come across. The best thing to do is to discuss freely with your co-founders to avoid any conflicts in the future. Suppose you are the brainchild of the startup. In that case, it gives you a legal edge to claim a minimum of 50 percent ownership of the business. Other points that you can consider while sharing the equity includes:
- Review the relative contribution of the founding members in terms of capital.
- The number of resources and time contributed to the business by a founding member.
- Discuss the hierarchy and role of decision-making in the business.
- Discuss the clause for the agreement’s termination.
- Decide the notice period and liabilities if a founding member wants to exit the contract.
Additional dilution will transpire if any of the founding members bring an investor or grant for the business.
What is Content Marketing?
Content marketing is the backbone of your business’s digital presence. It not only creates the value of your brand but also enables you to attract a segmented audience.
Both big and small companies are now investing a significant budget on creating content to increase traffic and generate leads. Whether your startup is a B2B or B2C company, content marketing will give you guaranteed 3X more traffic.
The main ingredient of content marketing is nothing but quality content and its strategic marketing. One can say it is the bedrock of a tremendous ROI for any business relying on digital media.
Is One-Time Search Engine Optimization Enough?
Search engine optimization is a long-term process that requires both consistency and quality. Also, major search engine algorithms like Google’s, keep updating their algorithms on a time-to-time basis. Therefore, your SEO specialist must be aware and updated on all the new SEO trends and should be able to apply them timely.
Similarly, you need to optimize your website for mobile devices to the highest level, as smartphones are the primary browsing device for most users.
How Should I Select the Right Keywords for SEO?
The relation between keyword and SEO is intrinsic. A perfect strategy includes the addition of the right keywords. There are two major categories of keywords, i.e., short-tail keyword and long-tail keyword. The purpose of both is to tell the search engine about the degree of relevancy of your website’s content with a user’s search.
For example, if someone searches for “best steak house Dallas” the search engine algorithm would skim through millions of data. After traversing through its database, the search engine would serve the user with the content with the best SEO performed for the keyword.
However, there are numerous keyword research tools available online. Using them, you can easily find the right keywords that fit well to your website’s niche. The more optimized your website is for specific keywords, the more likely it is to show on top when a user uses those keywords while searching.
Entrepreneurship is a young trend, but it is evolving at a very rapid pace. The increasing saturation in every sector has made it more challenging for young entrepreneurs to find a way. However, with reasonable knowledge in the preferred field of business and clear objectives, the journey becomes less arduous. One pro tip is you must keep yourself updated with the latest market trends in tech, fintech, and marketing niches and stay ahead of the game.